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Outfront Media collaborated with Turner Broadcasting and its agency Mediavest for the development and rollout of 10 72-inch portrait-style digital dioramas installed in strategic locations in the mezzanine level of specific stations in the New York City subway system. This marked the first time that a long-term digital deployment was installed in this environment.

Nominating Company: LG-MRI; Alpharetta,Georgia

Venue: Outfront Media (formerly CBS Outdoor); Maspeth, New York

Partners: Diversified Media Group, integrator; DynaServ, installation; Transit Wireless, data connectivity

Project: Digital dioramas

Category: Transportation

BACKGROUND

Turner Broadcasting and Mediavest were looking for a unique environment to provide dynamic digital content in highly visible and highly trafficked locations to promote its different networks including: CNN, TBS, adult swim, Cartoon Network, TNT, Headline News, Turner Sports, Turner Classic Movies and tru tv. Starting in February 2014, the displays were deployed in the New York City subway system with the immediate and urgent goal of providing streaming digital content and live feeds of Turner’s coverage of March Madness of the NCAA Men’s Basketball Playoffs. In addition, the need for exclusivity of the displays was critical to the marketing goals of Turner Broadcasting.

CHALLENGES

The subway system operates 24 hours a day, 7 days a week, 365 days a year. The need to install the displays without inconveniencing the general ridership required installation during the post-evening rush into the overnight on numerous nights. Infrastructure presented other unique challenges in a 100-plus year old transportation system. The project required dedicated electrical circuits to assure the integrity of the power feed to the displays. The bandwidth requirements to provide streaming content required 10Mb data circuits, which were provisioned by Transit Wireless. Currently, Transit Wireless is in the process of providing Wi-Fi connectivity in the subway system. In addition, painstaking attention to detail was critically important to ensure and assure the integrity of each installation in consideration of historic mosaic tiling and existing infrastructure to other systems in the subway environment.

SOLUTIONS

Outfront Media, in contracting with LG-MRI, clearly conveyed the need for a highly reliable display to meet all the challenges the environment presented. Since the displays are within easy access to the general public, access to the inner workings of the displays had to be minimized and concealed to deter tampering by means of security hardware. The faces of the displays were supplied with multi-layered laminated gorilla glass for safety and deterrence of potentially tampering. Data lines and power lines were concealed and contained in keeping with governing code. Other valued and well-qualified vendors also worked in the challenging environment of the New York City subway system.

RESULTS

Being the first of anything presents some interesting and unique challenges. The buzz and publicity generated by these displays was everything and more that Turner Broadcasting could have imagined. The idea that nothing stops in New York was challenged by the throngs of people who surrounded the screens to catch the live action of March Madness basketball.

Outfront Media won the DSE 2015 Silver Apex Installation Award in the Transportation category.

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Digital displays are excellent for displaying advertising content, promotions, information, etc. in a vivid and enticing manner. They allow for greater flexibility when it comes to changing content; a vast improvement over standard static backlit posters that require someone to physically change the graphics in the middle of the night. However, with improved technology comes the potential for more things to go “bump in the night”.

Typically, when one of these digital displays has a problem in the field, the traditional solution is to send a qualified service technician to site to remove the entire display from its mounting location and replace it with a spare/replacement unit. The faulty display is then taken back to the warehouse for repair or returned to the manufacturer.

Up to now, this has been the only course of action since almost all digital displays are not designed for in-field servicing and definitely not engineered for repairs while still in a fixed mounting position.

Service Costs Can Be High

This results in an expensive service model since most displays are mounted in a location or position that is not easily accessible and Union/specialized labor may be required to remove and replace the faulty display. For some Outdoor applications, cost per service call can actually exceed $10,000 when you factor in the costs for union labor, safety personnel, logistics and disruption to operations. Indoor applications are less costly but it’s still tough to remove and replace a large digital display. It takes people, lifts and time.

Owners of digital displays need to calculate, in advance, the true Operating Expense (OPEX) when it comes to a pending installation to understand the logistics and associated costs with in-field servicing. The CAPEX cost may be low (i.e. cheap purchase price) however the OPEX cost can easily exceed the CAPEX in a short amount of time.

SAM® (Service Access Module)

LG-MRI has product feature that makes in-field servicing of digital displays more convenient and less disruptive to operations. Our patent pending SAM® (Service Access Module) allows for in-field servicing of critical components without the need to remove the display from its mounting position.

SAM® has been developed by LG-MRI engineering in response to growing customer demands to be able to troubleshoot and repair common component failures via removable service modules that contain digital controllers, power supplies, interface boards, etc.

The benefit of the SAM feature is that operating costs and field service expenses are dramatically reduced and the logistics of removing and then replacing the entire display is eliminated. This is of particular interest to customers that have digital Displays installed in high-traffic public areas where access times are limited and the costs associated with removal and re-mounting of the displays are prohibitive.

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It’s a known fact that most, if not all, electronics operate best in cool, dry conditions. Ever been inside an underground data center? They keep those rooms pretty chilly. Heat build-up or “hot spots” are one of the leading causes of electronic failures/malfunctions.

When considering deploying digital displays, especially for outdoor applications, it’s important to anticipate that over-heating could become a problem.

Most outdoor digital displays will be exposed to high ambient temperatures and direct sun-load at some point throughout the year. Considering that these digital displays need to be “sealed” to protect them from rain, snow, and dust, placing them inside a sealed enclosure further compounds the problem of internal heat build-up.

These same outdoor displays also need extra powerful backlights to produce 2500+ nits of brightness so they can be seen when the sun is shining. This additional backlight power adds to the existing heat load created by the sealed enclosure.

So when you factor in sun load, high ambient temperature, extra LED backlight heat, and a sealed enclosure you can understand that a robust cooling system isn’t just a nice feature to have, it’s an absolute necessity.

The CoolVu Thermal Management System

CoolVu® is our answer to the cooling conundrum. Our engineers used computational fluid dynamics to model airflow and heat build-up on a display subjected to variable ambient temperatures and sun load, while producing 2500+ nits of brightness. This model allowed us to see how hot spots form inside a “sealed” enclosure and provided us insight as to how we could design around this problem. This led to the development of our patented CoolVu heat exchanger and dual-loop air circulation system, a design feature that allows our outdoor displays to run at optimal performance even when its 50°C (122°F) outside.

How CoolVu works

There are two general approaches to cooling the optical surfaces and electronics of an outdoor digital display. The first involves using air conditioners to blow cold air into the display cabinet. This approach works well for keeping things cool, but it introduces some new problems, biggest of which is the formation of condensation within the display enclosure resulting in water on and failure of the display electronics, combined in the need to provide a drain for condensation on the exterior of the display.  Air conditioners are also expensive to operate/maintain, noisy and employ Freon that is not environmentally conscious.

The other approach to cooling involves simply using fans, vents and filters like in your household PC. The challenge here is that you don’t want to blast your display optics or electronics with ambient air, especially outdoors where it’s humid and dusty.

With our displays, we take a novel approach to cooling. With CoolVu® we don’t use air conditioners or air filters and we never expose electronics, display surfaces, optical films, or backlight assemblies to outside air. CoolVu® is a dual-loop airflow system that uses a static heat exchanger to transfer heat out of the display chassis. All electronics are kept in a cool, dry and clean environment, which prolongs their life and significantly reduces field failures and associated maintenance costs.

CoolVu is a no-cost, no maintenance thermal management system that addresses the challenges of high ambient temperatures and direct sun load, and it is being used successfully around the world in over 15,000 outdoor displays.

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A common concern raised when discussing outdoor displays is durability. The majority of the external surface area of a display is comprised of glass and most people’s experience with glass is that it’s easy to break. Can the display make it through a heavy hailstorm? What about people bumping into it? How about kicked-up gravel from the road?

These concerns naturally lead to another line of questioning: what do we do if the glass breaks? Do we have to replace the whole screen? How long will that take and how much will it cost?

Having been through this exercise hundreds of times, we’ve taken this whole conversation and turned it into an engineering project. What can we do to make the display glass durable enough for the outdoor environment? If the glass does break, what can we do to design it so that weather integrity is maintained, and it’s super easy to replace without costing a fortune?

Some people might tell you that placing the display in another enclosure is the answer. However, these environmentally sealed boxes actually cause more problems than they fix. One, they diminish the brightness of the display and increase the reflection of ambient light, often making the content dull and difficult to see in outdoor sunlight. Two, they trap solar heat (up to 1250 watts per square meter of enclosure surface area), display heat, electronics heat, and require extreme measures such as air-conditioning or filtered ambient air ingested and blown directly across the electronics and/or optics to keep the unit from overheating. Three, air conditioners generate condensation inside and outside the sign, which is impossible/impractical to manage, shorts out electronics, creates product liability and is unsightly. Air conditioners and/or air filters require regular maintenance, increasing operational expenses. Ultimately, air filters fail to be changed frequently enough and the unit overheats and, at best, shuts down until the filter is changed or more likely the display has a catastrophic failure from excessive heat. Even with the best air filters, moisture and/or fine dust will penetrate the display degrading image performance/quality and/or increasing failure rates. More likely than not, at some point in the units life, the air filter will become plugged, the repair technician will not have a suitable replacement, so the dirty filter gets removed and no replacement is installed.  This leads to quick and ultimate death of the display. And four, enclosures are not custom built to fit the frame of the display so they’re often generic and unattractive.

No, we’ve engineered a much better solution.

Ballistic-Resistant Cover Glass

In our production facility we custom cut and optically bond two pieces of anti-reflective glass to create our 13.5mm thick cover glass. The optical adhesive, combined with the specific glass and anti-reflection coatings result in the highest transparency, lowest reflection, and lowest haze display cover glass on the market. This gives the displays not only extreme durability, but also preserves image luminance, contrast, viewing angle and color saturation in any ambient environment. Just to demonstrate how strong this cover glass is, we took some video of one of our engineers wailing on it with a wood beam. Then we took a .22 and unloaded a few rounds on it to see what would happen. Take a look:

Separate LCD and Cover Glass

The LCD cells used on our displays are not bonded or fused to the cover glass. With the glass cover consisting of two layers of glass with plastic resign sandwiched inbetween, in the event the cover glass does actually break, typically only one layer of the glass cracks, sharding does not occur, the cover glass does not become spider webbed (frosted), weather integrity remain intact, and the LCD panel typically remains undamaged. Beyond the obvious benefit of significantly reducing costs on display repair (i.e. the cover glass is readily replaced without removing the display from its installed position, the detached design of the LCD and the cover glass, combined with the LG-MRI patented CoolVu® indirectly extends the life of the LCD panel itself by not only reducing the LCD temperature, but radically reducing the front surface temperature of the glass that can be touched with a bare hand.

In another article we mention just how important it is to keep the LCD cool to prevent solar clearing. A core design element that helps us remove generated heat from in front of the LCD is an air gap between the LCD and the cover glass. The ability to continuously circulate a laminar flow of internal sealed (i.e. no mixing at all with outside air or airborne contaminants), clean, dry air over the LCD and behind the cover glass prevents boiling the liquid crystals and keeps solar clearing at bay. Displays that have LCD’s direct bonded to cover glass can’t effectively remove the heat and just won’t hold up in a sunlit environment. The touch temperatures of direct bonded displays also become excessive and may result in blistered or burned skin if touched.  When the cover glass on a direct bonded display becomes scratched, cracked, shattered, the LCD is also typically destroyed.  In any event, no field repair is possible and the entire unit must be removed, crated and transported to a suitable repair facility and/or disposed of and replaced by a new unit. In either case, it’s a very disruptive and expensive proposition.

Every LCD display that we build is designed for its operating environment. From our military vehicle background, that means handling vibration, power fluctuation, dirt, dust, and extreme temperatures. For street-side displays, that means being able to handle the abuse of foot traffic, weather, and the occasional vandal. Placing an LCD screen in an outdoor enclosure simply doesn’t compare.

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We talk a lot about the need for outdoor displays to be built for operating in harsh environments. Generally we’re referring to the ability to withstand extreme temperatures, wet weather, dirty air, and the expected wear and tear of anything placed in highly trafficked public spaces. So that’s what we do. We build our displays to coast through all of these environmental hazards and continue to do so effectively for 10 years. But every once in a while we’re surprised with a report that really highlights how rugged and resilient our displays can be.

Recently in London, just a few blocks from Buckingham Palace, a driver lost control of their vehicle and plowed over one of the many bus shelters dotting the city sidewalks. That bus shelter happened to be outfitted with one of our 72” BoldVu® LCD displays. While the display was indeed bowled over with the rest of the bus shelter, true to form it kept on displaying content without any trouble at all. Of course our monitoring center received an immediate report of the incident as the display called home with the simple message, “ouch”.

The display came out of the accident with hardly a scratch and dutifully resumed its responsibilities in a new home. Sadly, the same cannot be said for the poor bus shelter.

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Sun is the biggest enemy of LCD displays. It will cause them to heat up, discolor, and eventually turn black. The sun hits the display surface with 1250 watts/m² of energy, which will cause the temperature of the Liquid Crystal cell to increase significantly, even on the coldest of days. This can have the effect of literally causing the Liquid Crystals to boil and turn black, what is known as solar clearing.

We have all probably seen our phones turn off because they are “too hot” and need to cool down before use, but outdoor displays don’t have the luxury of taking a break when they are too hot. QSRs, media companies, and transit stations rely on the display being on and visible no matter what the ambient conditions are. Keeping LCDs cool is critically important to providing a 24/7 use in all environments, where temperature fluctuates and direct sunlight is always an issue.

LCDs have very low reflection and absorb almost 98% of the solar energy. This means that viewing an LCD outdoors works great because of the low reflection, but keeping it cool is the biggest challenge.

LG-MRI’s patented CoolVu® technology is designed to provide a consistent visual image in direct sunlight and in temperatures up to 50^oC with no loss in image quality. The innovative technology begins by using computational fluid dynamics to model the internal temperature of the LCD, LCM, media player, and circuit boards over a 15 year period in real world solar and temperature scenarios. Before we build a product, we ensure that it will perform up to spec in the real world for a 10 year period. The CoolVu® feature uses a dual loop cooling system that immediately exhausts out the heat from the sun and never lets it have an effect on increasing the heat within the unit. Since this heat is exhausted from the onset, we never have to worry about heat buildup from the sun, which lowers our energy consumption and allows us to more comfortably run all of our internal components without the worry of overheating them. CoolVu® is also unique in that zero outside air flows over any electronics or optics within the display. All critical internal components of the LG-MRI displays remain cool, dry, and contaminate free (absolutely clean for life). As an added bonus, all of this is accomplished without the use of air-filters, completely eliminating a common requirement for periodic maintenance found in competitive products.

When considering an outdoor digital signage deployment, don’t gloss over conversation about the sun.

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Power consumption of LCD displays is often overlooked and underestimated in outdoor digital signage deployments. People assume that good, clean power will be plentiful in an outdoor environment. The thing is, we’ve learned through experience that something as simple as power can lead to major headaches, extra costs, and loss of display performance over time.

Most outdoor LCD specs are based on when the unit is brand new, including the power consumption required to hit the required luminance.  Over time the LED backlights begin to age and provide fewer nits per watt of power. So this means that even though a display may run off 120/20A service at 2500 nits, it will likely not be able to meet the 2500 nit luminance even 6 months down the road due to LED aging. The same amount of power given to the display can no longer meet the listed product specs.

The LG-MRI BoldVu® product on the other hand will provide full luminance and performance for 10 years using the listed power consumption. Our units are designed with enough headroom to slowly increase the power to the backlights as they begin to degrade, which means we can provide full performance even 10 years or more down the road.

Power consumption also plays a major role in the Total Cost of Ownership analysis for an outdoor LCD. Just as people are beginning to think about energy consumption with their appliances, companies need to consider the power costs of their units over their lifetime. Over a 10 year period LG-MRI displays will typically consume 50% the power of the closest competitor when measured at the same visual image quality. For an 84” BoldVu display, this can equate to as much as a $5,000 savings over that time period. That’s $500,000 in energy savings over a network of 100 displays.

One final point to consider when looking at the power consumption of the display is what power currently exists at the deployment site. Can the site support the power draw of the display, or does new power need to be pulled to the site? The costs of pulling new power will be in the range of $250-$400 USD per linear foot. Pulling power just 10 feet can be as high as $4,000 or more per site and will significantly impact the total deployment cost of the project. LG-MRI has saved companies millions of dollars by being able to run on the existing power service at the location, and eliminating the need for pulling more power (i.e. 120V/20A vs. 220V/20A) to each site.

It is important to look at the total cost of deployment and ownership during the lifetime of the unit to truly determine the lifetime cost. Too often decisions are made off the CapEx cost of the unit, while these other items are dismissed and not considered during the purchase decision.

The post Power Consumption in Outdoor LCD Displays appeared first on LG-MRI | Digital Outdoor LCD Display Solutions.

The total cost of owning and operating a digital signage network goes far beyond the cost of purchasing equipment. Along with the initial capital expenditures for the hardware and software are what we call the costs of deployment (i.e. site preparation, installation costs, network configuration, etc). Once the deployment goes live, there are the operational costs associated with providing power to drive the network and the maintenance to keep it operating properly, what we call total cost of ownership (TCO).

Starting at the beginning

The first component when considering the costs of deployment for a digital signage network includes the capital cost, or the initial investment in displays, media players and associated hardware. Due to the complexity of digital signage projects, arriving at ‘apples-to-apples’ comparisons of pricing, terms and conditions can be frustratingly difficult. More digital signage projects have failed due to poor decisions made by selecting the best ‘sticker price,’ rather than the best overall solution, than for all other reasons combined.

Although many of the concerns associated with TCD for a digital signage installation are applicable to both indoor and outdoor displays, they are particularly important in outdoor installations where the power requirements can be four or five times greater than those of an indoor display. Factors such as weather, temperature and moisture also play a much greater role.

Along with the digital display and media player, an outdoor deployment will require components such as an environmentally sealed chassis to protect the display from the elements and a cooling system.

Setting it up

An additional component of the costs involved in operating a digital signage network is preparation of the deployment site itself. Is it an outdoor installation on the side of a building or near a busy roadway? Before any installation work takes place, the end user will likely need to apply for permits from whatever regulatory body governs such installations. That’s likely to involve legal fees, not to mention the cost of the permits themselves.

After the display owner receives the appropriate approvals, the next step is to prepare the site for installation. Is it an outdoor deployment that will require a foundation to be laid and power to be brought to the site? In many of the outdoor locations power is not readily available and requires significant work and capital investment to pull new power to a site. In many cases road blocks must be set and union labor hired in order to pull the power. When looking at the total deployment costs, it is extremely important to know the required power needed for the hardware you choose to determine if new power is needed. This is a significant cost that is often overlooked by first time display owners.

Once the foundation is laid and power is arranged, the display itself needs to be set up and configured. The communication needs to be configured with the end user’s NOC, software and content need to be loaded, and the entire system needs to be tested for security and performance. Who will do this work, and at what cost? Does it require someone on-site for every display, or can it be done remotely?

The cost of hardware (such as mounting brackets) necessary to install the display will add up quickly. Some solutions, such as LG-MRI’s standard products, include all necessary display hardware while others may require these items to be purchased separately. Always ask if the solution requires mounting brackets or other ancillary hardware? And depending on the situation, additional cables, extenders and other connections may be required.

Over the long-term

Many outdoor displays used for advertising or promotional campaigns are associated with contracts that can be 5, 10 or even 20 years long. As a result, display owners must factor in not only the upfront cost for this equipment but also the typical life-cycle of the equipment before it needs to be refurbished or replaced within the term of the contract. There are, of course, the ongoing costs of providing power to the display.

Not only is that figure influenced by the prevailing rates for power in that specific locale, but design of the display itself can have an effect as well. An outdoor display requires a lot of power in order to provide the necessary brightness for direct sunlight environments, and to provide display cooling, so having a display that’s power efficient is extremely important for ROI.

Although a display owner can occasionally save money on their initial capital outlay by purchasing equipment from small suppliers or unheard-of brands, going that route typically leads to much higher costs down the road. Often, they’ll need to replace a component only to discover that the part needed is unavailable, leading to costly downtime or purchasing a new display all together.

In addition, the level of difficulty in servicing the display may affect operating costs. Some displays incorporate the ability to troubleshoot problems remotely, allowing a problem to be solved without a trip to the display. Monitoring the software is the easy part, but it’s also important to ask solution providers if you can monitor internal hardware components remotely.

Remote diagnostics can help arm service technicians with the information they need to address issues quickly, rather than spend time on-site trying to troubleshoot the problem. The ability to monitor a display remotely also allows the display owner to track display performance and identify components that may need replacement (i.e. a cooling fan is running slower than normal, so a service tech can be notified to change the fan when in the area).

Some features can help to reduce the number of times a technician must visit the display. For example, owners occasionally find themselves paying for a service call, only to have the technician discover that the problem is a popped circuit breaker. LG-MRI’s product line, on the other hand, includes a feature that eliminates the chance of a popped circuit breaker, reducing the need for those costly trips.

Can the display be serviced in its installed position, or will it need to be removed from its mounting? That can spell the difference between a service call costing a few hundred dollars and one costing many thousands of dollars. Most displays need to be uninstalled and sent back to the warehouse in order to fix and troubleshoot any issues. Not only does it cost money to uninstall and reinstall the display, but it also results in lost advertising revenue for however long the display is down.

Having something that is easy to service and isn’t going to take a lot of time when you are dispatching a technician is important. Will it take 30 minutes to service the display, or will it take two or three hours? The cost of those technicians increases significantly the longer they are on-site.

Does the display require periodic maintenance? Many displays incorporate air filters that require regular cleaning, meaning the owner will have to pay for trips to the deployment site simply to clean or replace that filter. LG-MRI’s displays do not require periodic maintenance and don’t incorporate air filters, making those trips unnecessary.

And with the rate at which technology is changing, it’s likely that improvements to existing components will become available. A display incorporating a modular design can allow for components to be easily swapped out for upgraded technology, extending the overall life and effectiveness of the deployment.

The post Total Cost of Ownership appeared first on LG-MRI | Digital Outdoor LCD Display Solutions.

Total Cost of Deployment (TCD) includes all the costs involved in placing a complete LCD solution that is installed, powered up, connected to the NOC and running the appropriate content out somewhere in the world. Oddly enough, the costs involved with deployment are often overlooked when planning an outdoor digital display installation. From our interactions we’ve discovered that most people assume that installation, set up, and electrical infrastructure costs will be the same for any hardware vendor they choose. In actuality, this couldn’t be farther from the truth.

Most hardware purchase decisions are made on the assumption that the options are comparable. If option A and option B are essentially the same thing, the lower priced option usually wins. With outdoor displays, there are so many variables that sale price really requires more exploration. Like an iceberg, there’s a lot lying below the surface.

What we’ve found is that deployment costs vary quite significantly from manufacturer to manufacturer, largely because of the way the display solution is packaged. We provide a turn-key solution. Others provide components that require further integration. The table below provides more concrete detail as to how we’ve packaged our display solutions versus the way others do it.

As is evident from this comparison, our package includes at least 20 hardware components, pre-configurations, and operational enhancements that no other manufacturer includes in their display solution, many of which they can’t even offer (i.e. 10-year product life). With them, you’re only getting a partial solution.

Total cost of deployment gives you a comprehensive overview of all costs involved with a display project. Ask manufacturers for their TCD spreadsheets and compare them side by side. You might be surprised at what you find.

The post Total Cost of Deployment appeared first on LG-MRI | Digital Outdoor LCD Display Solutions.

LG-MRI, the established and proven market leader in Outdoor LCD displays media and advertising, has expanded its line of double-sided BoldVu® Outdoor LCD Displays. Now available in various sizes; 49”, 55”, 75”, 86”and the new 98”, customers can now select single or double-sided designs to better address specific requirements and to optimize the physical space.

These double-sided designs are 40% thinner and more power efficient than single-sided units simply mounted back-to-back. Most are only 10” deep from digital face to digital face making it the absolute thinnest solution in the market with the smallest footprint and the lowest power consumption.

“The first digital LCD displays multiplied the advertising slots available in a single real-estate location from 1 static poster to 6-8 digital advertisements on an advertising loop,” explains Bill Dunn, Founder and CEO of MRI, the engineering and manufacturing arm of the LG-MRI partnership. “Now, we can offer ultra-thin, double-sided displays for mounting in the same location but with the ability to provide digital advertising on each display face getting more bang for the buck”.

In major metropolitan cities like New York, Chicago, and London where real-estate locations for advertising are limited and at a premium cost, using a double-sided over a single-sided digital display can make good economic sense. According to Peter Kaszycki, CEO of LG-MRI “We are seeing a significant increase in the deployment of double-sided units in major markets as digital advertising is becoming more widely accepted and becoming the new norm.” The fact that all of LG-MRI’s product offerings have a 10+ year performance life – twice that of any other provider – makes the investment in BoldVu® single or double-sided displays a logical choice.

LG-MRI has purpose-designed their double-sided offerings such that certain elements can be efficiently shared, such as the patented CoolVu® Thermal Management system, power supplies and other electronics. This results in a thinner profile, reduced power consumption and a lower overall cost, all in a compact, sleek design.

If you’re coming to DSE 2016, click here to get a preview of what we’ll be showing in Booth #310.

The post LG-MRI Expands Double-Sided LCD Displays appeared first on LG-MRI | Digital Outdoor LCD Display Solutions.

LG-MRI, the proven market leader in outdoor LCD displays for media and advertising, has revealed its Generation 10 BoldVu® outdoor display.  Available in sizes: 49”, 55”, 75”, 86”and 98”, the new BoldVu® has been optimized to boost operating luminance to 3500 nits, in the real world environment, without any loss in image quality or luminance over its 10-year performance life.

“This is a huge leap in display technology,” stated Bill Dunn, Chairman of LG-MRI. “For many years we have been the only manufacturer capable of producing a display that achieves and maintains 2500 nit luminance in an outdoor environment for the entire life of the display.  Now at 3500 nits, the next nearest competitive product is only half as bright and cannot even approach our 10-year performance life.”

At 3500 nits, the new generation BoldVu® produces 40% more contrast and 10% more color saturation than its predecessor.

In an outdoor environment, the luminance from the display is competing against the reflected ambient light off the cover glass and front of the LCD.  “Our new AG/AR technology dramatically reduces reflected ambient light, which when combined with the significant increase in display luminance, boosts contrast and color saturation, making visuals on the display that much bolder,” explained Dunn.  Color saturation is further enhanced, while power is significantly reduced, through the use of the next generation LCD color filters, combined with the latest technology in LED color saturation and efficacy.

To address the topic over power consumption with a brighter display, MRI Vice President of Engineering, Dave Williams detailed, “our ultra-high definition (UHD) 75” BoldVu® achieves 3500 nits using only 13.5 amps peak at 120VAC when new in a 25°C ambient environment, and 17 amps at 50°C after 10 years of aging.  By comparison our previous generation full high definition (FHD) BoldVu® 72” at 2500 nits used 15 amps at 25°C and 17.5 amps at 50°C after 10-years of aging.”

All this to say, the new BoldVu® consumes less power at 3500 nits than the previous generation did at 2500 nits, with no increase in unit price.  Williams further emphasized, “Our displays were far and away the most power efficient in the market, now they are significantly brighter and even more power efficient.”  Over a 10 year period, a BoldVu® compared to the nearest competitive product amounts to an approximate 50% savings in power consumption, all the while producing image quality that is twice as bright and bold.

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